Parade includes holiday-themed floats, decorations and a battle of the bands
VIERA, Fla. (November 15, 2016) – Brevard’s premier holiday event “Light Up Viera” returns for a fourth year, kicking off the 2016 Space Coast holiday season. Organized by the Viera Community Institute, this year continues a tradition for local residents with a Golf Cart Decoration Contest on Tuesday, November 22, then an enchanting parade full of sparkling lights, including professionally decorated holiday floats and the arrival of Santa Claus on his sleigh on Saturday, November 26.

iHeart radio announcer, Mindy Levy, returns as the parade emcee this year. The festivities will commence with a majestic fireworks display at 6:30 p.m., and guests may watch using complementary “magical” holiday parade glasses, which can be picked up at the Viera Discovery Center.

New for 2016 are 26 original, custom-made costumes, Santa’s reindeer, beautiful white and gold angels with feathered wings and Christmas trees made of hundreds of yards of green tulle. The parade will also highlight the humor in our modern Christmas traditions with six oversized ugly Christmas sweaters worn by our hard-working volunteers!

Complementing the parade is the ever-popular Battle of the Bands, giving local high schools the chance to compete for the ultimate bragging rights and a $1,500 grand prize. The talented marching bands will delight the crowds during the parade, stopping to perform for judges at a specific location along the route, and participants will include Viera High School, Heritage High School, Rockledge High School, Astronaut High School and the 2015 victors, Satellite High School.

The evening culminates with a "Home for the Holidays" celebration with “Santa and Friends” at Viera High School, where the Battle of the Bands winner will also be announced.

“A professional ballet company will be a show stopping addition to this year’s parade,” said Tonya Evans, Marketing and Event Specialist with The Viera Company. “The Nutcracker Suite Float is setting the stage for our 5th Year Anniversary!”

Event Timeline
Tuesday, Nov. 22, 6-8 p.m. at The Avenue Viera: Golf Cart Decoration Contest.
Saturday, Nov. 26, Light Up Viera Parade- Start and End at Viera High School:
      5:00 p.m.: Guests arrive to parade.
      6:30 p.m.: Fireworks display kicks off parade.
      6:50 p.m.: Battle of the Bands begins at the Grand Stand location.
      8:00 p.m.: Voting for Battle of the Bands ends.
      8:15 p.m.: Parade ends and “Home for the Holidays” is in full swing at Viera High School. Battle of the Bands winner is also announced.

About The Viera Community Institute
The Viera Community Institute is a not-for-profit organization whose mission is to foster the health, harmony and well-being of the Viera community by facilitating educational, environmental, cultural and charitable activities, and outreach programs within Viera.

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