Local Home Builders Maintaining Progress Even in Difficult Times

(Tampa, FL) – In a real estate market that has seen better days, two local communities have surfaced as leaders in the industry. According to Metrostudy, in Tampa’s Metropolitan Statistical Area (MSA), comprised of five counties, only 350 model homes exist.

While that number has seen a steep decline in recent years, builders in FishHawk Ranch and MiraBay by Newland Communities have added new 14 models this year, showcasing a variety of product styles including low-maintenance townhomes, villas and cottages, single-family homes, and custom homes.

In addition to new model homes and product choices, four new builders joined the Newland Communities’ family in 2010 – Ashton Woods Homes, Beazer Homes, Homes by WestBay, and Ryland Homes. “We are honored to have all of our new builders on board and excited to continue the growth of these communities says Rick Harcrow, senior vice president of operations for Newland Communities. “Both MiraBay and FishHawk Ranch offer builders a tremendous opportunity to showcase their homes in top-rated communities, while giving our home shoppers the benefit of seeing how the homes live.”

Accounting for seven percent of all models in the Tampa MSA, there are 25 model homes on display in FishHawk Ranch and MiraBaywith four more slated to open in spring 2011.
“As we rebound from the 2009 lows in the housing market, it is important to put your best foot forward. This includes new product, strong marketing and creating a sense of excitement based around ‘look at what we are doing now.’ All of these factors are important in motivating today’s buyers and nothing shines brighter than fresh new models,” says Tony Polito of Metrostudy.

Metrostudy is the nation’s leading provider of primary and secondary market information to the housing, retail and related industries nationwide.

About FishHawk Ranch
FishHawk Ranch by Newland Communities is a 3,000-acre master-planned community located in southeast Hillsborough County. Recently certified by the Florida Green Building Coalition as the first green community in Hillsborough County, FishHawk Ranch features a variety of amenities including more than 25 miles of nature trails. The community offers townhomes, villas, single-family, and custom homes priced from the $100s to more than $1 million. The FishHawk Ranch Welcome Center and 20 model homes are open Monday through Saturday from 10 a.m. to 6 p.m. and Sunday from noon to 6 p.m. For more information, please call (813) 685-7500.

About MiraBay
MiraBay by Newland Communities is a 750-acre waterfront residential community located 20 miles south of Tampa in Apollo Beach, Florida. The community features The MiraBay Club, a 10,000-square-foot clubhouse with a spa, fitness center, resort-style pool, and tennis and basketball courts. Upon completion, MiraBay will have about 1,900 single-family homes, custom homes, townhomes and villas. The community is adjacent to Wolf Creek Nature Preserve and offers a 135-acre man-made lagoon and a 3.5-mile canal system with direct boating access to Tampa Bay. MiraBay was honored by the Hillsborough County City-County Planning Commission for having the Tampa Bay area’s best master-planned community design in 2002 and its homebuilders have also won national design awards. The community offers villas, low-maintenance cottages, single-family and custom homes from the $180s to over $1 million. The MiraBay Welcome Center and 5 model homes are open Monday through Saturday from 9:30am to 5:30 pm and Sunday from 11:30am to 5:30pm. For more information, please call (813) 645-1000.

About Newland Communities
Newland Communities is the largest private developer of planned residential and urban mixed-use communities in the United States. With over 40 years of experience, Newland and its affiliates have completed or have underway more than 140 diverse real estate developments, over 20 million square feet of commercial and retail space and 175,000 residential units in 14 states. Headquartered in San Diego, California, Newland is currently developing four master-planned new-home communities in Hillsborough County, Florida: FishHawk Ranch, Circa FishHawk, MiraBay and Waterset.

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