LAKEWOOD RANCH, Fla. (April 7 ,2017) - The first quarter of 2017 saw a remarkable jump in home sales over the same period in 2016. There were 318 homes sold in the Ranch between Jan. 1 and March 31, compared to the 2016 total of 161 – a 98% increase. March’s sales alone were phenomenal, totaling 114 versus last year’s 42 … a 171% increase year over year.
The notable sales numbers come fresh on the heels of having been named the fourth best-selling, master-planned community in the country for 2016, after having been in the top 10 for the five preceding years.
The pace and distribution of sales is especially encouraging, according to Laura Cole, vice president of marketing for LWR Communities, LLC. “We are seeing solid sales across all villages, price points, and product types,” Cole said.
Sales are credited to the Ranch’s successful market segmentation—the targeting of various age, income, and household segments with appropriately priced and designed residential product types and lifestyle amenities. There are now more than 20 builders in Lakewood Ranch with 50+ models, ranging in cost from $200,000 to more than $1 million.
The active employment market, coupled with great schools and amenities, continue to attract buyers, as does the availability of various healthy community features such as easily accessible parks and multiuse paths and trails that offer a variety of experiences, including biking, walking, running, hiking.
Marketing efforts have garnered a significant increase in traffic to the Ranch’s website, and foot traffic to the information centers continued to be dominated by Floridians, both local and throughout the state; New York, Connecticut and New Jersey; and Washington D.C., Maryland and Virginia.
Coming online at the end of 2017 is Lakewood Ranch Waterside, the newest village at the Ranch, located in Sarasota County. LWR Waterside will feature single-family homes, townhomes and apartments—all nestled among seven lakes, with walkability to the new village center, Waterside Place.
Lakewood Ranch is the 31,000-acre award-winning master-planned community in Sarasota and Manatee counties on the West Coast of Florida. Just minutes from the Gulf Coast beaches and cultural assets in Sarasota, Lakewood Ranch is already home to more than 25,000 residents and features A-rated schools, a hospital, the Sarasota Polo Club, the 75-acre Premier Sports Campus, its own Main Street with theaters, shopping and dining, and more than four million square feet of commercial property.