Bradenton, FL (May 19, 2014) – As Derek Nelson celebrates 25 years building Arthur Rutenberg Homes, Nelson Homes, Inc. -- an independently owned and operated Arthur Rutenberg Homes franchise -- opened its newest model this week, The Modena, at The Concession.

“Arthur Rutenberg has always specialized in the finest architectural detail and upscale features. This new model truly highlights that specialty, with several features that really emphasize the Florida lifestyle including fire pits in the pool, a large kitchen island with extra seating, and wide, open outdoor spaces. There are plenty of other unique surprises in this model and we encourage everyone to come out and experience it personally,” said Nelson.

The Modena model is a great room floorplan that includes four bedrooms, four and half bathrooms, plus a den. It has 4,228 square feet of space with an optional casita that adds an additional 1,262 square feet, a home management center, an entry courtyard and a putting green.

“We are definitely seeing the return of the luxury custom home market,” said Derek Nelson, president of the Lakewood Ranch based franchise. “Our average sales price continues to rise as more buyers are feeling confident in the marketplace, and this new model represents that demographic -- it has the finest fit to finish and luxury features our buyers are looking for, like expanded outdoor entertaining areas and upgraded interior amenities,” he said.

The Lakewood Ranch based builder expects to have its busiest year since the home franchise began operations in 2009. Last year, with a sales volume of more than $25 million, Nelson Homes sold 30 homes at an average sales price of $850,780. So far in 2014, the builder has sold 10 homes, with a sales volume of $12,094,866 and an average price of $1,209,487.

Arthur Rutenberg is celebrating more than 60 years in the homebuilding industry and has been a respected name in Florida homebuilding since 1953, when he built his first home upon the four “cornerstones” that would make him legendary: design, craftsmanship, service and responsibility. Today, Arthur Rutenberg Homes, Inc. is one of the largest networks of independently owned and operated homebuilding companies in the nation, with franchised homebuilders throughout Florida, North Carolina, South Carolina and Tennessee.

Derek Nelson, a former Arthur Rutenberg Homes Building Company President and highly regarded second-generation builder, now operates Nelson Homes, Inc., an independently owned and operated Arthur Rutenberg Homes franchise. Nelson started with Arthur Rutenberg Homes in 1989 as a building supervisor, working his way up to Building Company President in 1997. Under Derek's leadership, the franchise won the prestigious Builder of the Year award four times and twice won The Gold Cup, an award presented annually to the Arthur Rutenberg franchise with the highest customer satisfaction rating based solely on customer surveys. Nelson Homes, Inc. was presented the Builder of the Year award for 2012 based on quality of company and financial management, marketing strategy, customer satisfaction, the contribution to the strength and quality of the Arthur Rutenberg Homes franchise system and the building of people and organization. Nelson Homes builds at Lakewood Ranch, The Concession, Longboat Key, Siesta Key, Lido Key and on customer-owned home sites. For more information go to:

About The Concession Golf Club & Residences:
This Bradenton country club community encompasses 1,200 acres of lush southwest Florida terrain, including an acclaimed golf course designed by Jack Nicklaus and Tony Jacklin and a total of 236 homesites in four distinctive gated neighborhoods. Lots measuring half an acre to an acre or more are priced from $199,000 to $399,000; Single-Family Homes are priced from $750,000 to $6 million.

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