Up 31% Vs. 2010 – Following a 38% Increase the Prior Year

(Savannah, Ga.) January 31, 2012— Continuing the momentum from a strong 2010 (which saw a 38% increase in home sales vs. 2009), The Landings on Savannah’s Skidaway Island reports that sales in the community have again outpaced national and regional real estate levels and trends. According to Savannah Board of Realtor statistics, home transactions (closings) in all of Chatham County in 2011 were up 11.8% versus 2010 – but home closings in The Landings were up a robust 30.7% in that same time period.

“While lots of Savannah folks trade up to a community like The Landings, the majority of the community’s buyers came from out of the area,” notes Bill Houghton, president of The Landings’ homeowner association-owned marketing and sales firm, The Landings Company. “We can track a lot of our incremental business to the national marketing and website efforts implemented in the last 12 months.”

The Landings has been in existence since the early 1970s, but has been homeowner- and member-owned since the original developer transitioned out in the 1990s. That ownership structure has furthered the stability in the direction of the community, as the homeowners association and the private Landings Club have been prudent with community re-investments, maintaining the quality and the lifestyle that has kept property values in the community strong.

Part of that investment in property values is due to the community’s marketing messages, as developed by The Landings Company. “Our marketing efforts have generated a good bit of traffic to the community,” adds Houghton. “We have had a strategic presence in publications like the Wall Street Journal, the Atlanta Business Chronicle, Coastal Living and Links, and those programs have driven significant traffic to our revitalized website. Our pipeline is in good shape, and we are optimistic for a strong 2012.”

About The Landings on Skidaway Island
Celebrating its 40th Anniversary in 2012, The Landings on Skidaway Island is located less than ten miles south of Savannah, Georgia’s historic downtown, and less than three nautical miles from the Atlantic Ocean.

Six private golf courses are a central element of the amenity package at this gated island community, and residents also enjoy four clubhouse-restaurants, 40 miles of walking and biking trails, 34 tennis courts, two deep-water marinas, five pools, a newly expanded 48,000 square foot wellness and fitness complex and a variety of other coastal amenities.

Named “One of the Nation’s Best Residential Communities” by the Urban Land Institute and “Savannah’s Best Neighborhood” by Savannah Magazine , the community has been run by its debt-free homeowner’s association for the last 14 years. Lots priced from $100,000; single-family homes from $200,000.

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