Marketing Insight for Master-Planned Communities

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baby-boomer-price-range-chartIn 2017, asked homebuyers who visited the research portal during the past 24 months about their plans to purchase a home within a master-planned community. Results show baby boomers are willing to spend more on homes than reported in 2014.

Topics shoppers weighed in on include: purchase history, intention of buying, urgency to purchase, price point, plans for home usage, desired community amenities, and if they visited a master-planned community before buying. Key findings include:

  • 74% indicate price points from a quarter of a million dollars and higher – an increase of almost 10% compared to 2014’s survey results.
  • 79% plan to buy a home within a master-planned community.
  • 75% plan to buy a home in a master-planned community within one to two years.
  • 84% are looking for a primary residence within a master-planned community.
  • Respondents mostly desire fitness-related amenities; fitness centers, walking and biking trails, and swimming pools were the top three requested amenities.
  • According to data from Claritas PRIZM demographic segmentation, the majority of survey respondents are baby boomers among the most affluent social groups in the United States.

View the free report here.


LAKEWOOD RANCH, Fla. — Lykes Insurance has recognized Beth Joseph, private risk consultant at Fiducia Insurance, LLC, as one of its sales leaders during its annual Leaders Club Sales Incentive Trip.Beth-Joseph-Neal-Communities

Fiducia Insurance, a premier insurance services and risk management solutions company, was created under the umbrella of Neal Communities and Lykes Insurance.

Leaders are selected on the basis of meeting and exceeding goals for the year. The event recognizes sales leadership and encourages camaraderie among its leaders.

“We are pleased to recognize Beth and our other sales leaders for their exemplary performance and customer service,” says Bill Taulbee, president and chief executive officer of Lykes Insurance. “We value our relationship with Neal Communities and look forward to continued top performance from her and her colleagues at Fiducia Insurance.”

Joseph began her insurance career in 2001. As a private risk consultant with Fiducia Insurance, she works with her clients and educates on the coverage that best fits their insurance needs. Joseph has a degree in computer science and holds Florida licenses in property and casualty and life and health.

As a separate entity in partnership between Neal Communities and Lykes Insurance, Fiducia Insurance provides insurance services and risk management solutions across Florida. The company offers the most competitive carriers and not only competes on its level of service but also offers a multitude of products for the price conscious buyer looking for the most comprehensive coverage.

About Neal Communities
With over 40 years of building award-winning homes, Neal Communities has over 70 successful communities throughout southwest Florida. The Lakewood Ranch-based builder was named the Professional Builder 2015 “Builder of the Year” and was named one of 2012’s “America’s Best Builders” by BUILDER Magazine and voted the “2013 Best Residential Builder in Southwest Florida” in a readers’ poll sponsored by Gulfshore Business Magazine. The company is ranked No. 1 locally by Metrostudy and by Hanley Wood Market Intelligence based on number of home sales and ranked nationally among the top 50 builders by BUILDER Magazine. For more information, please visit

About Fudicia Insurance
Fiducia Insurance, LLC is a premier insurance services and risk management solutions company created under the umbrella of Neal Communities and Lykes Insurance. As a separate entity in partnership between Neal Communities and Lykes Insurance, Fiducia Insurance provides insurance services and risk management solutions across Florida.
About Lykes Insurance

Lykes Insurance was founded in 1925 by Lykes Bros. Inc., a 100-year-old privately held Florida-based company. As a premier commercial insurance firm with offices in Sarasota, Tampa, Fort Myers and Winter Park, Lykes Insurance focuses on building long lasting partnerships with companies and individuals, providing protection for businesses, managing risk and designing innovative benefit solutions. For more information, please visit


Greensboro, GA (May 9, 2017) – Reynolds Lake Oconee is proud to announce the recipients of its First Quarter Employee Awards for 2017. Susan Ladner, Financial Controller, has been named Leader of the Quarter. Karen Chandler, Lead Bartender at Eighty8 Kitchen + Cocktails, and Willie Brown, Golf Course Maintenance at The National, have been named Employees of the Quarter.

Reynolds-Oconee-Susan-LadnerPrior to joining the Reynolds team almost one year ago, Susan Ladner worked in the golf and club industry for 11 years in Myrtle Beach, South Carolina and Southport, North Carolina. Now as a Controller at Reynolds, Ladner enjoys getting to work with a wonderful group of people every day.

“There is an abundance of opportunity with my job,” says Ladner. “I have the chance to contribute to the company and the community each day.”

When not working, Ladner enjoys spending time outdoors with her family, husband Barry and daughter Shelby.

Reynolds-Oconee-Karen-ChandBefore she started bartending at Reynolds in 2015, Karen Chandler lived in Buffalo, New York where she went to school for Culinary Arts and worked as a server and bartender. Now, as a part of the Reynolds team, Chandler enjoys spending her time behind the bar experimenting and learning to make new drinks.

“I enjoy how close I feel with everyone in Reynolds,” says Chandler. “The employees and the Members have become my family.”

If she’s not bartending at Eighty8 Kitchen + Cocktails, Chandler enjoys golfing, baking, and spending time with her daughter, Kaylee, and fiancé, Chef Adam DiChristina, Chef de Cuisine at The Landing.

Reynolds-Oconee-Willie-BrownBefore joining the Reynolds team in 1996, Willie Brown worked at other area golf courses, a marina, and farmed. Brown now works as the Advanced A Operator at The National Golf course, where he enjoys taking in the scenery.

“Reynolds is a nice place to work,” says Brown. “And I love being able to work so close to home and with such great people.”

When not at work, Brown enjoys yard work, working on other jobs, and spending time with his wife, Patricia.