CliffsLiving.com establishes a name in technology
TRAVELERS REST, S.C. (Octover 8, 2015) – Web Marketing Association (WMA) recently recognized The Cliffs’ new website CliffsLiving.com with the 2015 WebAward for Outstanding Achievement in Web Development. The site received the award of “Real Estate Standard of Excellence” at the annual WebAward Competition. Now in its 17th year, the WebAwards are recognized as the premier industry based Website Award program in the world.
The Cliffs is thrilled to receive this award in conjunction with eHouse Studios, a Charleston-based strategic UX/UI design firm. In addition to the WMA award, The Cliffs and eHouse Studios were recognized at the Interactive Media Awards Competition as Best in Class for Real Estate earlier this year.
“As a result of the collaboration between The Cliffs technology, marketing and sales teams and the professionals at eHouse Studios, who are experts in their field, CliffsLiving.com has been a huge success and has captured over 1,100 real estate and private event sales leads in just six short months, compared to 654 website captured leads for all of 2013,” states Jamie Adams, Chief Information Officer, The Cliffs.
WMA Award Judges score website nominees on a scale of 0-10 giving points on criterion including design, innovation, technology, content, interactivity, copywriting, and ease of use. Winners of an IMA must excel in all of these areas and be a top choice among competitors. The process of choosing a WMA award winner is a high-level process with three or more expert judges evaluating each nominee.
Award Judges are informed of the mission statement and prospective audience for the site prior to and assuming the role of a target user and site review. At the conclusion of judging, the two highest scores are averaged for the final score. Entries receive the Standard of Excellence WebAward when their score is above the average of their industry. Only one Best Website of each industry will be given.
About The Cliffs
The Cliffs is a collection of seven premier private, luxury residential mountain and lake communities located in the Blue Ridge Mountains of the western Carolinas, between two of the nation’s top award-winning cities for quality of life, Greenville, South Carolina and Asheville, North Carolina, and Clemson, SC – home to top-ranked Clemson University. The Cliffs’ suite of amenities for members includes seven clubs, six wellness centers, 50 restaurant and private event venues, seven championship golf courses, marinas, beach club, cycling, water sports, tennis complexes, equestrian center, hiking trails, wakeboarding, wine clubs, an organic farm and more than 4,000 year-round social activities to create timeless experiences. Homes at The Cliffs range in price from $500,000 to $4 million+; homesites, from $150,000.