Chris Shelnut promoted to Director of Corporate Business Development
TRAVELERS REST, S.C. (May 14, 2015) – The Cliffs is open for business, and this focus is no more evident than in the traction The Cliffs Clubs are receiving through the company’s newly created corporate membership program. The Cliffs’ Corporate Membership allows, for the first time, select businesses and corporately-connected individuals to apply for membership into The Cliffs Clubs – a move that has opened up more opportunity to experience The Cliffs’ lifestyle through the lens of business.
“Ultimately, we hope that this is a way of broadening our reach within circles of influence locally and across the country,” explained David Sawyer, Managing Partner of The Cliffs Clubs. “We have a limited amount of these memberships to offer; that being said, we are pleased at the reception the program is receiving and are already well on our way to meeting our initial goals.
“The promotion of Chris Shelnut to a leadership position where he will be cultivating The Cliffs’ lifestyle by invitation within the corporate community is one that we are very excited about. His background has many deep local ties, with solid relationships in our regional market, and his professional experience spans the club and golf industries in ways that will serve as assets to us as we grow this new membership category.”
A seasoned professional in the country club industry, Shelnut brings 22 years of club management and strategic planning experience to his current position. Early in his career, he was a PGA golf professional who managed the Clemson University Golf Course. In the years since, Chris has served as a Chief Operating Officer, Director of Sales and Marketing, General Manager and Assistant GM at various private, semi-private and public clubs during his career, and has a firm understanding of member needs and priorities.
As Business Development Executive for The Cliffs, Shelnut’s deep ties to the southeast - including to Clemson University, where he serves on the Alumni Relations Board - are perfectly paired with his background in marquis club marketing, hospitality and management. His innovative expertise includes property development, marketing, budget forecasting and management, golf operations, club operations, business development, strategic alliances and financial analysis. He has planned countless golf outings and corporate events, from executive retreats to team-building weekends. Most recently, Chris served the members of The Cliffs at Keowee Falls and Keowee Springs as General Manager for these luxury lakefront communities near Clemson.
About The Cliffs
The Cliffs is a collection of seven premier private, luxury residential mountain and lake communities located in the Blue Ridge Mountains of the western Carolinas, between two of the nation’s top award-winning cities for quality of life - Greenville, South Carolina and Asheville, North Carolina. The Cliffs’ suite of amenities for members includes seven clubs, six wellness centers, 50 restaurant and private event venues, seven championship golf courses, marinas, beach club, cycling, paddle sports, tennis complexes, equestrian center, hiking trails, wakeboarding, wine clubs, an organic farm and more than 4,000 year-round social activities to create timeless experiences. Homes at The Cliffs range in price from $500,000 to $4 million+; homesites, from $150,000.