(Lakewood Ranch, Fla.) April 27, 2012— Taylor Morrison is pleased to report that home sales are ahead of projections and sales traffic is brisk at Esplanade, its newest community at Lakewood Ranch and the only one in the region to offer an active lifestyle.
Since grand opening in January, sales at Esplanade have exceeded 30 new homes with additional sales pending. The average sale price is $350,000, with homes ranging in size from 1,686 to over 3,000 square feet. Pricing in the community starts in the low $200s. Interest hails across the nation from the Northeast and Midwest to as far away as California and as local as Lakewood Ranch.
“We’ve been very encouraged by the remarkable interest the public has shown in Esplanade and the number of sales that we have recorded in just a few short months,” said Cammie Longenécker, vice president of sales and marketing for Taylor Morrison West Florida. “We feel that Esplanade fills a niche in Lakewood Ranch – an active lifestyle community that offers a multitude of amenities and an on-site lifestyle director to provide residents the option to be as busy as they want to be.”
The first resident-to-be and homebuyer in Esplanade is Mary Smolenski, a Maryland resident who has vacationed in the Sarasota area for several years and is looking forward to calling Lakewood Ranch home. She had intended to purchase a condo in the area but fell in love with Esplanade because of its active lifestyle amenities and the design of the neighborhood that allows water views for many homesites.
Mary selected the Piceno model because she wanted something airy and bright with two bedrooms and space for a private home office. “I wanted something that had lots of open space but wasn’t too big,” she said. “The maintenance-free living was a major factor too.” Mary is currently living in Maryland and anticipates moving into her new Esplanade home this summer.
About Esplanade at Lakewood Ranch
Nestled on 207 acres just north of State Road 70 in Manatee County, Esplanade is a gated community of 450 detached villas and single-family homes. On-site amenities will include a heated lagoon-style pool and spa, outdoor barbecue area, fire pit, Pickleball courts, dog park, a formal events lawn, miles of walking trails, and more. The centerpiece of the community will be a beautifully furnished clubhouse with fitness center, gathering room, private library and a catering kitchen, as well as designated rooms for crafting, media, cards and billiards.
Through the end of April, Taylor Morrison is offering a special incentive for buyers of up to 50% off designer options up to $40,000 on 52’ and 62’ homesites and up to $20,000 on 45’ homesites. Ask a Taylor Morrison sales associate at Esplanade for complete details.
About Lakewood Ranch
Lakewood Ranch is an 8,500-acre master-planned community that is home to more than 6700 households and nearly 19,000 residents. Lakewood Ranch was ranked the 9th best selling master planned community in the United States in 2011 and has received national recognition for its quality planning, which makes it such a desirable place to live, work, play, shop and learn, and is the largest green-certified community in the country.
About Taylor Morrison
Taylor Morrison was named the No. 1 private homebuilder in the United States in 2010 and 2011 by Builder magazine and builds a wide range of product for discerning homebuyers across the country. With more than 130 communities in Arizona, California, Colorado, Florida and Texas, Taylor Morrison offers first time, mid-market and mid-to-upscale housing in both master-planned communities and urban infill neighborhoods. The company also operates one of Canada’s largest homebuilding companies, Monarch, in Ontario, Canada, where it builds single-family homes and high-rise condominiums in Toronto and Ottawa.