Press Coverage Press Coverage

Article: " Tops Destination Amenity Community Sites"
Issue: March 11, 2008

VERO BEACH, Fla.--Hitwise, the leading online competitive intelligence service, has reported that increased its share of the Internet search pie within the Destination Amenity Community (DAC) subcategory(1). In February 2008, the specialty site that links developers of luxury planned communities with affluent shoppers posted a 36.7 percent share of U.S. website visits and 61 percent of page views within the subcategory. Since Hitwise began tracking DACs twelve months ago, has led websites within the niche in both site visits and page views.

“If I ask people when they plan to buy a second home, that’s great, if I can see them at the store shopping for one – that’s golden,” said Elisabeth Miller-Fox, co-founder of Florida-based “Our client communities expect not only a website that connects with serious buyers in this niche, but a means of knowing how many people are looking on the Internet for their dream home in a Destination Amenity Community.”

Miller-Fox points out that although web traffic to a specialty real estate site like is small compared to the giants that cater to general real estate listings, the interest in the specialty real estate DAC niche is growing along with the site’s share of traffic. In 2005, had 2.1 million site visitors, and last year that number grew to 3.6 million even as the mainstream news media began focusing attention on foreclosure news.

Established in 1996, is a comprehensive research and information site for consumers seeking properties in Destination Amenity Communities. The listings include the most desirable locations in the country and cover private, semi-private and resort golf clubs that appeal to affluent buyers. More than 300 communities are profiled in 28 states and international destinations like Mexico and the Caribbean. Communities listed offer a variety of sporting amenities like golf, boating, tennis, equestrian with properties from $100,000 to $10 million.

Hitwise, a subsidiary of Experian (FTS:EXPN) -, operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at


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