Marketing execs specializing in master-planned communities anticipate their own community’s website will generate the most sales leads for them in 2015.
A whopping 47% expect “My Community’s Website” to be the Top Lead Source for the year ahead. In 2014’s survey, “My Community’s Website” tied with “Property Owner Referrals” at just 35% for the Top Lead Source marketers had expected that year.
- Google Adwords gained attention from community marketing executives. Twenty percent expect Google Adwords to be a Top Lead Source in 2015. In 2014, less than 8% of those surveyed expected Google Adwords to be their Top Lead Source
- One of every three marketing pros listed “Paid Placement on Other Websites” as a Good Lead Source, up slightly from 2014’s survey (30% in 2014 and 33% in 2015).
- Confidence that Local Realtor/Brokers would be a Top Lead Source in the year ahead dropped from 32% in 2014 to just 24% in 2015.
The survey was conducted by PrivateCommunities.com and data for both years is shown below:
Community Sales & Marketing News welcomes a dialogue about what efforts will bring you the best leads for your community in 2015. Please add your comments below.