Marketing Insight for Master-Planned Communities

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In Jupiter, Florida, Admiral’s Cove implemented a noticeable hospitality staff makeover which made its members proud to show off to their friends. The makeover is a …

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NAHB’s top economist David Crowe offered reserved projections for a better year in 2015. He expects single-family housing starts to climb 26% from 2014’s …

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Fact: Master-planned community marketing programs vanish when developers leave. This is a huge problem for property owners in private residential club communities because less …

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In the 1980s, the then developer of Deer Meadows Golf Course in rural Lincoln County, Wash. marketed golf course community living to attract buyers …

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