Marketing Insight for Master-Planned Communities

Archive by Category "Tech & Social"

Tech & Social

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All sales teams want the same thing… SALES! To get sales you typically need a marketing plan that generates “sales leads.” This is where …

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If not, you should be. By setting up a lead feed system, you can automatically import sales leads into your CRM (customer relationship management) …

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Step-by-Step Instructions to Turn On Filters in Your Google Analytics Note: User account must have editing permission. Bot Filter 1.       Click the Admin tab …

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An April 2015 study by PrivateCommunities.com analyzed 152 master-planned communities to understand how communities are using social media, including: Channels used Audience size by …

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Quantcast is a free service that lets you check out the audience, interests, and demographics of visitors to over 100 million websites. “Measure + …

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Be careful: duplicate content can sometimes result in lower search rankings and consequently traffic from search engines. Let’s say you post on your community’s …

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Last spring, Google Analytics quietly changed some of their reporting terminology – • Visits was renamed Sessions. • Unique Visitors was renamed Users. • …

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In the nascent days of the digital marketing industry, site sponsorships were one of the very first models to emerge. As banner ads and …

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Ask any community sales and marketing professional where their buyers are coming from and they will likely list several “traffic pockets” that seem to …

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Recently, Whit Hazelton – SEO/SEM Manager at PrivateCommunities.com examined dozens of master-planned community websites and observed monthly bounce rates ranging from 29 percent to 58 percent. …

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